travel tech insights

Software as a service (SaaS) is a term which is becoming increasingly familiar to many people. However, familiarity can often disguise lingering misconceptions. In the case of SaaS, a common misconception is that it refers to technology that lives in the “cloud”. In fact, SaaS is not the same as cloud technology; a distinction which carries through to its business model, drives its value proposition and – for many travel businesses – provides a compelling case to be their technology choice.

Measuring the impact of travel apps on travel habits is not an easy question to answer; perhaps it’s not even the right question to be asking. Everyone who travels can recognize the relentless impact technology is having on commercial and leisure travel. But getting past the influence of personal travel experiences (that guy just boarded with his smartphone!) to make sound observations on technology and travel isn’t as straightforward as it might seem.  Yet that’s the challenge: to look at travel technology – specifically mobile apps - and determine what effect, if any, they’re having on travel habits.