travel tech insights

Part 1 of this series explored why controlling the cost of employee travel is difficult due to issues that cannot be eliminated and are not easily handled. Part 1 also discussed why these difficulties often lead organizations to use travel management companies (TMC) for their business travel -  with their responsibilities ranging from administering corporate travel policies to booking employee business trips.

Business managers often find the challenges of controlling business travel costs to stay top of mind for two reasons: 1) travel costs often appear deceptively easy to manage and control – only to turn out to be quite the opposite; 2) travel is expensive, meaning these costs can quickly become significant if not controlled.  Travel costs appear easy to control because the amounts almost always require a formal approval mechanism. However, travel approval procedures in most companies tend to stumble in two ways.

There is a great deal of attention paid in travel industry articles to the importance of an effective online presence. Given the growing influence of technology on every aspect of travel – whether travel agency, tour operator, or Travel Management Company – that focus isn’t really surprising.  However, it’s important for every online travel business to realize the power of the Internet cuts both ways.

The release of BridgeStreet Global Hospital’s The Bleisure Report 2014 introduced a new term to the travel industry and revealed the idea of combining business and leisure travel – far from being outlandish – was a reality for a sizeable number of people and poised for growth.  The report found that 83% of global business travelers take time on business trips to explore their destination cities and 37% add personal leave days to most or all of their trips. The key word to notice is “global” business travelers, because it makes all the sense in the world to maximize international airfares bought by employers.

Lost – or abandoned travel bookings refer to online travel customers who visit a website, put travel products into a shopping cart then leave the site without confirming and completing the transaction. There’s an abundance of articles written on the issue of abandonment in the travel industry, perhaps because the high incident rate makes the potential for large revenue gains from even slight improvements very attractive.  Can a travel agency, tour operator or other travel business take measures to address this issue and improve outcomes? Of course they can. But they should consider whether the best, first step is breathing life back into lost travel bookings - before trying to prevent them in the first place.