The travel industry is shrinking. Well, not necessarily the industry per se - in fact, reports from business groups and publications indicate travel was one of the most burgeoning industries in 2015 - but rather one of the primary ways travel companies interact with customers is getting smaller and smaller, more and more agile, in an effort to reach new customers and markets and maintain diversification and growth in 2016 and beyond.
We’re talking about mobile applications and how travel companies are leveraging the devices in your pocket right now to enhance their efficiency and agility in an increasing competitive global marketplace. Smartphones, tablets, laptops, and other mobile devices have not only changed the way customers research and book their travel arrangements, but they’ve also fundamentally shifted the way travel companies view devices as tools for continued interaction and communication with would-be travelers.
