Digital natives. It’s an odd sounding phrase but one that is rapidly gaining momentum in discussions across today’s travel and tourism industry. As the travel business diversifies and more specific segments of the general market appear, digital natives is perhaps the newest demographic in this wave. Slightly younger than the millennial generation - which is most commonly considered to be born between the mid 1980’s and mid 1990’s - digital natives are those travelers born even more recently and who grew up in an age where digital technology always existed.
