With continuing consolidation, intense competition and a global economy seemingly unable to break free from lackluster growth, there is relentless pressure on travel companies to discover new ways of: differentiating from competitors; marketing with better results; developing even more innovative services; and strengthening customer loyalty. Since all these endeavors cost money, smart companies begin by identifying and eliminating needless expenses. One of the overlooked places to uncover monetary – and productivity - leaks are manual workflow activities that can be optimized with back office automation.
