travel tech insights

For the last few years, mobile payments have been predicted to be the next big thing in the travel  industry. Analysts and industry insiders have long speculated the disruption mobile payment technology will have on the way travelers shop and complete online bookings, as well as the way travel companies and OTAs use mobile technology to reach as many customers as possible. But recent advancements in mobile technology, specifically in affordability and availability, are making it possible for mobile payments to actually take hold sooner rather than later in today's travel industry. 

With more advancements in mobile technology and the ease at which people can communicate, the line between work and play becomes more and more blurry. In today’s world, it’s not uncommon for people to respond to work emails on their smartphones or tablets while on holiday, nor is it uncommon for travelers to add small vacations onto their business or corporate travel bookings.

This merging of business and leisure travel, also known as bleisure travel, is a somewhat recent development in the market share of today’s travel industry customer, though it’s a segment that’s growing exceptionally fast with great potential impact on how travel companies position products and services. According to a recent study by BridgeStreet Global Hospitality, more than 60 percent of travelers reported merging business and leisure travel in the last year, with 30 percent of respondents adding at least two additional days to their trip.

It may seem like a magic trick: Turning a one-time customer into a repeat user of a travel company’s products and services. But in today’s global, interconnected travel industry, customer retention and the ability to entice travelers back to a certain travel company is becoming less of a mystery and more of a science thanks in large part to the development of mobile apps. Smartphones, tablets, laptops, and other mobile devices have not only changed the way customers research and book their travel arrangements, but they’ve also fundamentally shifted the way travel companies view devices as tools for continued interaction and communication with would-be travelers.

In the previous entry in our series on the evolution of the travel industry since 2000, we focussed on the major players in the travel and tourism industry and how these companies and organizations have shaped the industry of today. We also discussed how their impact has influenced the way customers experience travel on a global level.

In today’s third and final installment, we’ll examine the most influential technologies within the travel industry and how their evolutions have impacted both travel companies and consumers. Our goal is to focus on the most important moments in the progression of travel technology to highlight just how much the travel and tourism industry has changed in a relatively short amount of time.

Technologies develop quickly. What was state-of-the-art or revolutionary one day is out-of-date the next, and the technologies that have had the greatest impact on the travel and tourism industry are certainly no exception. Since just the year 2000, the technological platforms available to both companies and customers has significantly transformed the way travelers travel and companies operate.

Today on the blog we begin a three-part series examining the evolution of the travel industry during the last 14 plus  years. Since 2002, a number of seismic shifts have taken place within the travel industry that have had a massive impact on how companies operate and travelers experience the world. The goal of this series is to discuss the major milestones in the travel industry’s evolution from the perspective of the traveler/consumer, the industry’s major players, and the technological advancements that have transformed the industry into a powerhouse of global commerce.

In this first entry, we’ll look at the traveler and discuss the changes in available tools and the mentality buying behavior throughout the last decade and a half.

It’s an understatement to say the world has changed drastically since 2002. At seemingly the same time, people become both more and less connected through advancements in technology and 24/7 access to information, goods, and services. The world is simultaneously much larger and much smaller than it was just 14 years ago, and the way industries function in today’s world bears little resemblance to global business climate of the year 2002.