It sounds like something straight out of The Jetsons: Describing your criteria for an upcoming business trip or vacation to a computer, which then instantaneously generates personalized recommendations based on profiles culled from past purchasing behavior.
Perhaps even more out of this world? The computer could then actually book your entire destination package making choices about airlines, flight times, hotel accommodations, and other bookings based on a profile of your most recent travel preferences.
Science fiction, right? Not necessarily thanks to one of the next big waves of technological innovation to hit the travel industry: cognitive computing.